For creatives, art lovers, and home decorators, Ora is an online used book store where people can browse through my curated collection of thrifted books. Utilizing social media and product photography to grab the attention of those looking for art/design books for their home.
Ora, curated used books
BrandingPhotographyUI DesignSystem DesignConceptingOra uses knowledge of trends and the arts to curate book bundles that are irrisistable for people to display in their homes.
I predict the customer is someone who loves to display books in their living room but cannot afford to fill it up worth $100 books. They also are intrigued by beautiful aesthetics and want to find unique books without having to go searching. It is difficult to find books that are of interest when you have to search through novels on the shelves of stores and pages on sites.
Selected to sit pretty on your shelf to impress your friends
Ora was named based on my Great Grandmother’s name, however it also means “NOW” in Italian which I find incredibly fitting. As this brand is to keep up on trends and keeping people’s home looking cool and trendy.
Ora’s voice and tone is dry, sarcastic, relevant, and straight to the point. This was we can set ourself a part as a brand. The tone also goes really well with the over the top and weird photography that accompanies the products.
The Brand mark really came from the language I was using. The asterisk is used used to clarify a statement or to censor inappropriate language, which really went with the tone Ora uses. I amplified the mark but adding a star burst which comes from Ora’s homophone (each of two or more words having the same pronunciation but different meanings) “Aura” which means distinctive atmosphere or quality that seems to surround.
Big Boy Bundle
What are cars other than oversized hot wheels. The Big Boy Bundle contains Harley-Davidson, Great Marques Jaguar, and The Encyclopedia of the Motorcar. This bundle is for those who might not be as creatively inclined or spend way too much time on their car’s personal instagram feed.
The photography includes Hot Wheels, Misc. Balls, Dice, Board Game timers, and an Etch-a-sketch. Brining back classic toys and game props to bring this scene to life.
Pushing Pixels Bundle
Graphic Design is nothing without pushing rectangles around a few pixels. The Pushing Pixels Bundles contains Type & Image, Graphic Logo, and Graphic Design. This bundle is for those who are wanting to be inspired in their day to day design career and are tired of using Pinterest as their only source of inspiration.
The photography uses arts and design supplies that I personally own and have used. it’s a little messy as an artist’s desk should be. I included pencils of all kinds, highlighters, and quite a lot of paper clips.
Music Lover Bundle
Part of enjoying classic music is the appreciation of the rock and roll lifestyle. The Music Lover Bundle contains Death Cab for Cutie, U2 BY U2, and Rolling Stone: The Photographs. This bundle is for those who just can’t get enough of music. These boys give more inside and more details into these bands lifestyle and more behind the scenes.
This photography includes pocket chips, dominos, playing cards, and a tray with two glasses of scotch. You always see the rock and rollers with some kinda scotch glasses in the movies.
